Audience Template

The audience for my review on Yogurtopia in a general sense is the UCF students in the area. Yogurtopia is a relatively new concept, similar to that of IKiwi’s, where you get to choose your frozen yogurt and anything that goes on top of it. The customers here are valuing variety, cost, and quality. The buffet of toppings includes all types of fruits, chocolate bar pieces, syrups, all types of nuts and other random toppings such as chunks of cheesecake. The cost is reasonable and set at .44 cents an ounce giving the customer power over what they wish to pay. The quality is outstanding! The yogurt tastes refreshing and smooth as you indulge in it. The location is perfect because it is right across the street from UCF and has a very modern decorative theme. There are tables inside and out so no matter the preference of weather the customer will be satisfied. Yogurtopia also offers great music to listen to while talking with friends; they also have a big flat screen TV up showing different types of combinations you can make with your yogurt choices. The customer service is at an optimum level; since Yogurtopia recently opened they are open to all criticisms and truly will listen to any suggestions. The best part of the whole experience is that the customer will know what they are getting before they pay; this is guaranteed by the samples! These aren’t your regular tiny spoon, have to ask for every single flavor and anger the employee samples, this is get your own tiny cup and serve yourself whatever flavor catches your attention sample. The flavors are changed every once in awhile so you might catch a new flavor to try every time you visit. The flavors range from fruits (blueberry, strawberry banana, coconut) to chocolate mint, original tart and even my not so favorite taro which is a purple potato. Friends can come have a great dessert and just talk away to enjoy an evening out. To catch up, or just relax after a day of studying Yogurtopia offers a nice setting to be a part of. Customers attending Yogurtopia need to know that the place is fairly new and if something is unappealing one should definitely talk to management about it. They are very grateful for constructive criticisms. Since most customers are students they should also know that Yogurtopia is advertising a lot on the UCF campus by giving buy one get one free coupons all the time. They also have coupons in the Savings books that are usually found inside an edition of the Central Florida Future, or in student’s mailboxes if they live in student affiliated housing.